Data Management Strategy

Does your company use mobile apps, Internet of Things, AI, health tech or other technologies to develop consumer profiles, create products or deliver targeted advertising? If so, you should be aware that the technologies used to perform these tasks are highly regulated and the subject of multiple privacy and data security laws. Specifically, it is worth asking your digital marketing department whether it is using persistent unique identifiers (or IDs) to track users. Persistent IDs are the tools that marketers use behind the scenes to connect consumers with their devices. The information gathered is used for marketing, product development and analytics.
Continue Reading Persistent Identifiers Used in Digital Marketing Are Personal Information and Governed by Multiple Privacy Laws