Data as a Pre-tangible Asset in a Post-Data World

Is your business ready for the California Consumer Privacy Act?

The California Consumer Privacy Act (“CCPA”) is a sweeping new law that introduces a host of privacy rights for California consumers, as well as creates a series of robust obligations for certain businesses that collect personal information about those consumers.

Join us for CCPA Week: A series of webinars hosted by Perkins Coie’s Privacy & Data Security practice focused on getting your business ready to comply with this enigmatic statutory scheme. Attendees will receive an overview of the current state of legislative amendments, insight into the high burden of persuasion industries may face, and guidance on leveraging existing compliance and governance programs to build a global privacy program that incorporates responsible data usage and proactive privacy practices.
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Today, every company is a data company. According to a 2018 survey, 95% of Americans own cellphones and 77% own smart phones, while nearly 75% of U.S. adults own computers and approximately 50% own tablets. This number only increases with the younger generation: 97% of Gen Z (those under 23) report having smart phones and accessing their data digitally. This group is also one of the most diverse ever with 48% of those identifying as African American, Latino, Asian or mixed race. They control an impressive $140 billion in consumer spend according to some studies. These are your future customers and employees. They are digitally savvy and have expectations for your company. People have constant, immediate access to data and make data-based decisions daily all while creating new and important data trails themselves. Your company (“you”), therefore, should consider looking beyond avoiding data breaches or running afoul of data protection laws, and instead treat data as a pre-tangible and valuable asset.
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