As the world turns anew in 2022, a seismic shift is underway in the AdTech industry as detailed in the first part of this Requiem for a Cookie series: online tracking technology as we know it is likely undergoing a permanent change. More specifically, the third-party cookie, which has been the dominant method for
Last week while Americans were preoccupied with carving turkey and baking pies, the privacy world was aflutter with a string of developments in Europe that may drastically affect the future of worldwide website usage and global advertising technology as we currently know it. In short, due to some of the recent positions taken by regulators, “tracking” techniques and cookies as we know them may quickly be saddled with extra compliance requirements.
Continue Reading Requiem for a Cookie: The Beginning of the End for Current AdTech Models